Over 95% of all Business Websites Fail!
Sadly in a lot of cases they don't even cover their costs let alone become a profit centre.
A grand budget doesn't guarantee success either.
In Fact over 50% of Commercial Websites cost over $10,000 can flop just as hard because
it is not just about being good looking.
There are 9 secrets to an effective website. They are known as the 3 x 3 golden rules.
It sounds simple doesn't it? Well like most things, it is - once you know.
Q. If it is so simple why don't more people do it?
A. It is easy to do, but it is also easy not to do. |
Here is the First of the 3 x 3 Secrets to Internet Marketing Success that these sites either don't know or they have forgotten.
1. Your site has to be found.
2. Once found your site has to be liked and trusted.
3. Once liked the viewer has to embrace and buy you.
One of the reasons that so many websites don't work is that there is no pro-active marketing stratergies being employed. The design may be good looking but beyond that there is no substance. This is known as "all show and no go". A Website is a marketing tools not an art gallery. What is your website doing to leave "a trail of bread crumbs" so you can easily be found?Once found, what are you doing for the viewer? How are you encouraging them to engage with you?
Here is the Second of the 3 x 3 Secrets. The Key Elements to a successful and effective Website are
1. Good Design.
2. Great Content.
3. An Armoury of Pro-active Marketing Tools.
Good Design doesn't mean a lot of cute elements, colours and tricky animation. It means clean crisp layout with easy navigation. Viewers need to be able to locate the information that interests them quickly and easily in a logical way. Good design is important to present a professional and credible image but the design must serve the website - not the other way around.
Great content means delivering all of the information the viewer wants and then some. Tell them what they don't even know what they should know about you products, services and industry etc.
Of the 3 Key Elements to an effective website, Pro-active Marketing Tools is the most important but relies heavily on the other two elements to be effective. These tools must enable you to build your on line list, known as an online community. This list can then be managed and grown. Then the tools must engage your viewers in a meaningful manner and enable you to communicate with them quickly easily and effectively. The tools must provide feedback and information to you along with the orders and enquiries for you goods and services
The Third and final 3 x 3 Secret it is deceptively simple - just like all of the others.
1. The right product
2. The right list
3. The right message
Most businesses break all of the basic marketing fundamentals. they don't keep a database of their customers. They don't communicate with them regularly and they don't present their products or service in a meaningful way. They don't attempt to sell their clients more product more often. They are using the "hope and pray" marketing method. They simply carry this forward into their Internet Marketing. They do this because they haven't found a simple effective and easy solution to take care of these vital fundamentals.
The good news is that there is such a solution which, is cost effective, time effective and proven. It includes a Content Manager, a Community Manager, a Commerce Manager and a Message broadcaster all in one easy to use solution.
You may have heard that knowledge is power. That is not quite right. Applied knowledge is power.
Q. When is the best time to market directly to your Customers and Prospects?
A. Before your competitors do! |
To harness the power of Internet Marketing Solutions and Synergy 8 for your Business contact me now!